Ayda Journal

Insights and updates on trusted research, global payments, and the future of participant data from the team at Ayda.

Adapting Research to a New Generation: Conducting Research with Gen Z
Adapting Research to a New Generation: Conducting Research with Gen Z

Learn effective strategies for engaging Gen Z in research, ensuring authentic and valuable insights from this dynamic generation.

Mastering User Research: Your Ultimate Guide to Online Courses 🚀
Mastering User Research: Your Ultimate Guide to Online Courses 🚀

Whether you’re new to user research or just need a refresh here are our top recommendations for user research online courses.

Decoding Gen Z: A Practical Guide to Research Success
Decoding Gen Z: A Practical Guide to Research Success

Dive into Gen Z research strategies that embrace authenticity, shareability, and tailored messaging. Elevate your understanding of this dynamic generation now!

How to Recruit Existing Customers for Your Research
How to Recruit Existing Customers for Your Research

Once you’ve managed to bring your company and colleagues around to investing in user research it’s time to recruit participants.

Mastering Your First User Research Project in 6 Simple Steps 🚀
Mastering Your First User Research Project in 6 Simple Steps 🚀

Whether you’re new to user research or just need a refresh, here are our top recommendations for user research online courses.

How to Recruit Research Participants Using LinkedIn
How to Recruit Research Participants Using LinkedIn

When budgets are minimal and capacity is tight, you’ll want to recruit quality users quickly and with as little dent to your budget as possible. If you have no ...

How to Build Trust with Users When Conducting User Research
How to Build Trust with Users When Conducting User Research

The difficulty with user testing is that you’re asking a total stranger to open up and share their thoughts and feelings. So, in order to conduct effective user...