Ayda Journal
Insights and updates on trusted research, global payments, and the future of participant data from the team at Ayda.

Learn effective strategies for engaging Gen Z in research, ensuring authentic and valuable insights from this dynamic generation.

Whether you’re new to user research or just need a refresh here are our top recommendations for user research online courses.

Dive into Gen Z research strategies that embrace authenticity, shareability, and tailored messaging. Elevate your understanding of this dynamic generation now!

Once you’ve managed to bring your company and colleagues around to investing in user research it’s time to recruit participants.

Whether you’re new to user research or just need a refresh, here are our top recommendations for user research online courses.

When budgets are minimal and capacity is tight, you’ll want to recruit quality users quickly and with as little dent to your budget as possible. If you have no ...

The difficulty with user testing is that you’re asking a total stranger to open up and share their thoughts and feelings. So, in order to conduct effective user...