On a mission

to safeguard trust in research through smart technology

Ayda was founded to make research better, for everyone. 

Our founder (Shifra Cook), a former agency owner, experienced first-hand the challenges that research professionals face. From time-consuming manual processes to concerns about data quality, privacy, and participant engagement, she saw the need for a better way. That’s why she created Ayda; to provide smart, human-centric solutions that streamline research without compromising on integrity. 

At Ayda, we automate the most time consuming and repetitive parts of conducting research so you can focus on what truly matters - the high-value work that only humans can do. Our solutions are built with people at the heart, from product design to service experience, ensuring that both you and your participants benefit from a transparent, ethical and efficient approach. 

We believe that protecting data quality starts with respecting the people behind it. That’s why we empower you to engage with your participants fairly, treating them as valued contributors rather than just data sources. High-quality research depends on high-quality people, and doing right by them isn’t just good practice - it’s the right thing to do. 

As synthetic data becomes more prevalent, we’re here to ensure that the real people these models are built on are accurately and responsibly represented. Because better research starts with better data, and better data starts with people.