Ayda makes incentive payments, fraud prevention, and panel management simple, secure, and scalable, so you can focus on delivering research you can trust.
“Ayda has been a game changer in the way we pay participants. It’s so efficient and secure, why would we ever go back to the old way? It’s been excellent.”
Jill Hardcastle
Project Manager | Firefish Group
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HUB
Participant Management Reimagined
Build, track, and scale your panel with powerful tools from Hub.
Hub includes role-based permissions, activity logging, and full GDPR compliance, so you can scale participant operations without compliance risk. See our Trust Center
“Ayda’s impact transcends mere software - it’s a beacon of hope for a more secure, trustworthy B2B research landscape. Let us unite, acknowledge the issue, and propel our industry toward a brighter, fraud-free future."
Peter Mullarkey
Insights Network Manager | B2B International
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TRUSTSCORE
A Foundation of Trust
Everything starts with Trust. Continuously assess the trustworthiness of your participants with “TrustScore” - Ayda’s unique fraud detection and prevention solution, powering Pay & Hub solutions.
Continuous assessment, real-time updates
Trust scores are based on participants’ recent behaviour and activity across all businesses within the Ayda eco-system
Pre-survey fraud detection and prevention
Non-intrusive, pre-survey checks based on financial and behavioural data reduce the risk of duplicates and professional participants
Consistently high levels of data quality
Post-survey checks ensure that trustworthy participants remain at the highest possible levels and that fraudulent participants are identified and eradicated at source
Industry-wide fraud prevention
A solution applicable to any research method where rewards are being made, that raises the data quality bar across the entire market research industry
“As an ISO-accredited company, compliance and GDPR is incredibly important to us. With Ayda we make sure nothing falls through the cracks.”
Research Manager
Progressive Partnerships
Common Questions
Which incentive types does Ayda support?
Ayda offers 3 types of incentive payments:
Bank payments
PayPal
Vouchers
What currencies can I pay participants in?
Ayda offers payments in GBP, USD, and Euro to +190 destination countries.
Want to make incentive payments in a different currency? Please contact us.
How quick is it to use Ayda for incentives payment?
Ayda is designed for speed and simplicity. You can upload your participant list, set incentive types and amounts, and prepare your payments in just a few minutes. When you're ready, releasing payments, either individually or in bulk, takes only moments.
Do I need to collect participants' bank details?
No, you don't need to collect participants' bank details. Ayda will collect them from participants for you, so you don't need to worry about collecting, storing, or sharing this sensitive data.
Can I offer multiple incentive types?
Yes, you can offer multiple incentive types
Can I offer different incentive amounts to different participants?
Yes, you can set different incentive amounts on a participant-by-participant basis.
Is Ayda secure and GDPR compliant?
Yes, paying participants via Ayda is secure. We employ bank-level security, and collect and manage data in strict compliance with GDPR. Please review our privacy policy and T&Cs for more information.
How long does it take to get set up with Ayda?
Ayda is quick and easy to set up - we can have you up and running within 1 business day.
Can I use Ayda as a standalone module?
Yes, you can pay participants without using the Participant Management module, but keep in mind that fraud prevention is built-in, so you're still protected.
How are participants notified about their incentives?
Participants can receive email and SMS notifications when you make an incentive available.
How do participants claim incentives?
Participants claim incentives by logging into Ayda and selecting the incentive of their choice.
What is Hub?
The Hub is a secure, flexible research CRM that helps you manage participants, streamline workflows, and centralise all your research data in one place. It's built specifically for research teams that need efficiency, structure and control.
Who uses a research CRM like Hub?
A wide range of research-driven teams, including research agencies, in-house UX and product teams, universities, R&D departments, and innovation labs. It's ideal for anyone who runs ongoing or complex research and needs a centralised, secure way to manage participants, projects, and data.
Is your CRM customisable for different research workflows?
Absolutely – our CRM supports custom fields and workflows, allowing you to tailor it to your specific research processes, participant journeys, and internal requirements.
How many records can I store in Hub?
There’s no hard limit. Hub is built to scale with your research needs, from a few hundred to tens of thousands of records.
What are the key features of Hub?
What are the key features of Hub?
Participant database with custom profiles
Smart tagging and segmentation
End-to-end project tracking
Consent and document management
Audit trails and activity logs
Integration with AydaPay and AydaTrust
Is the research CRM secure and GDPR-compliant?
Yes. Hub is built with enterprise-grade security and is fully GDPR-compliant. We use best-in-class infrastructure to protect your data and ensure participant privacy. Click here to check our Trust Center.
Is training or support available?
Yes, we provide onboarding, live support, and detailed documentation via our KnowledgeBase to help your team get started and succeed long-term
How can I get started with Hub?
Getting started is easy. Just contact us to request access or book a demo — and we’ll have your team up and running in no time.
What is AydaTrust?
AydaTrust is a smart anti-fraud solution designed for anyone who pays research participants. Powered by machine learning, it analyses real-time behavioural and transaction data to detect fraudulent and professional participants before they ever enter your study; helping you safeguard your data and incentives from the start.
What is a Trust Score?
A Trust Score is AydaTrust’s real-time measure of a participant’s trustworthiness. Scores are calculated automatically based on verified payment activity and behavioural patterns, helping you make confident decisions.
How are Trust Scores communicated?
Participant Trust Scores use a colour-coded traffic light system to indicate trustworthiness:
Green indicates an individual with no or very minor discrepancies in their data, indicating a high likelihood that they are not fraudulent or a professional participant.
Amber indicates that an individual has some discrepancies in their data, indicating a moderate likelihood that they are a professional or fraudulent participant.
Red indicates that an individual has significant discrepancies in their data, indicating a high likelihood that they are a professional or fraudulent participant.
How do I generate Trust Scores?
Trust Scores are automatically generated when you upload participant data to Ayda, no extra steps needed! Full details, including how scores are calculated and applied, are available in your reports
How frequently is the TrustScore updated?
Trust Scores are calculated in real time across the entire Ayda database. This ensures that each participant’s score reflects the most up-to-date information available.
When can I use Trust Scores?
Trust Scores are available at all times, so you can refer to them whenever you wish. We recommend using them before inviting participants to a research study, to ensure high quality data from the start.
Is AydaTrust secure and GDPR compliant?
AydaTrust is a secure and GDPR-compliant solution. We collect, manage, and process data using bank-level security. Fraud prevention is a legitimate interest for processing data and participant consent is obtained for the use of their data. Please refer to our privacy policy and T&Cs for more detailed information
How does AydaTrust contribute to research data integrity?
By analysing payment transaction and behavioural data, AydaTrust helps users gain confidence in the trustworthiness of their participants, and thus the integrity of their data.
How can I get started with AydaTrust?
AydaTrust is fully integrated into our payment system. Need help getting started? Book a call with our team today.
Available on the Pro Plan
