News & press releases

Press Release: Ayda Bolsters Leadership Team With Senior Talent, Including Research Industry Veteran Ben Leet

Research incentive payout platform Ayda has bolstered its leadership team, adding senior-level talent across product management, marketing, operations, and finance.

18 December 2023, London, UK. Research incentive payout platform Ayda has bolstered its leadership team, adding senior level talent across product management, marketing, and operations and finance.

Research industry veteran Ben Leet joins as CFOO. Well-known in the market research industry, he brings 23 years' experience that includes serving as European MD of Instantly, UK GM of YouGov, and most recently as CEO of Delineate.

Ben comments: “I’m extremely excited to be joining Ayda at this time. With levels of panel fraud reaching an all-time high in our industry, Ayda’s proprietary payments platform will become a major factor in our fight against the fraudsters and I’m looking forward to playing a part in the solution.”

Susie Spencer joins as a Digital Product Design Consultant, leading the product development of Ayda’s platform. A former Ayda customer, Susie also brings over 20 years of experience championing user experience for digital products, including past roles at Walmart and SimpleUsability.

‍Senior B2B marketer Laura Lilienthal joins as fractional CMO. Her 23 years of experience in bringing growth companies’ B2B software platforms to international markets will support Ayda’s continued expansion in Europe and further into North America.

"I’m thrilled to welcome such incredible talent to the Ayda team,” commented Ayda CEO and Founder Shifra Cook.

“Ayda has always been a business with ambitious goals and now we have the team in place to achieve them.”


About Ayda

Ayda is a software platform that makes it quick and easy for researchers to make instant incentive payouts to research respondents – both direct to bank, and to other destinations. Researchers save up to 60 days a year and increase respondent retention by streamlining the internal payout process and delivering an optimal participant payout experience. Founded in 2021 by CEO Shifra Cook, Ayda is known and loved by leading research teams in the UK and US, including EssenceMediacom, Firefish and Yonder Consulting.


Press contact

Laura Lilienthal, Fractional CMO
+44 7948 568 602

Similar posts

Want to hear more from Ayda? Subscribe to our email newsletter!