Firefish Group
Case Study

The challenge

Firefish Group, a leading global strategy and insights agency has built its reputation on delivering high-quality research and seamless project execution. Relying on manual BACS transfers was time-consuming, risky, and caused delays of up to three weeks for participants to receive their incentives. This manual process left the operations and finance teams feeling stretched and frustrated. 

Additionally, Firefish Group had to balance these inefficiencies with strict data compliance requirements while maintaining their high standards for project delivery. The business was also hesitant to limit incentive options to vouchers only, making a streamlined, secure payment solution even more critical. 

Solution

By implementing Ayda, the Firefish Group transformed their operations, gaining a single platform to securely manage participant incentives across the UK. 

• Streamlined Payments: Ayda automated the payment process, allowing participants to receive their incentives instantly via vouchers, PayPal, or bank transfers. This eliminated the delays and risks associated with BACS payments, ensuring participants felt valued and confident their data was handled securely. 

• Enhanced Compliance and Secure Data Handling: By using Ayda for payments, the agencies ensure compliance with GDPR standards and data protection regulations. Ayda handles sensitive information securely, eliminating the need for agencies to collect or store personal data themselves. 

• Operational Efficiency: Ayda's tools for reporting and invoicing enabled effortless management and reconciliation of project cashflows, saving valuable time for the finance and operations teams. 

• Quality Control: Ayda’s participant management capabilities allowed the teams to track previous participation and ensure the right participants were selected for each study, improving overall research quality. 

The results

With Ayda, Firefish Group have achieved remarkable outcomes: 

• Significant Time Savings: By automating incentive payments, the finance team now saves up to three working days per month—a substantial improvement. 

• Improved Participant Experience: Participants can now access their incentives immediately after completing research, boosting satisfaction and confidence in the process. 
• Seamless Project Delivery: The teams now deliver projects on time and within budget while maintaining the high standards and compliance required in their operations.