Blue Yonder Research
Case Study

The challenge

Blue Yonder is an expert R&D insight agency that specialises in working with award-winning market research and innovation experts to meet challenging commercial needs. Dedicated to leaving no client need unmet, the agency invests 10% of net profit and staff time in creating new insight and tech methods to close the gap.  

Prior to working with Ayda, Blue Yonder’s participant payment solution was operationally complex, requiring international bank transfers that created extra administrative burdens, as well as driving up costs. And that solution only handled vouchers or prepaid debit cards, which didn’t allow Blue Yonder to offer participants the option to receive direct-to-bank payments.  

Solution

Ayda transformed Blue Yonder’s participant payment process, simplifying operations and reducing administrative burdens. With Ayda, participant lists can be easily uploaded, assigned to projects, and incentives allocated seamlessly. 

And the flexibility to assign different incentive amounts within the same project was unexpected but much appreciated: “Having to set up a separate project for each incentive amount would be a real faff. Setting different amounts within the same project is much more efficient.”  

The results

Blue Yonder’s team experienced a dramatic improvement in operational efficiency. Tasks that previously required extensive administrative effort—such as manually processing payments and managing multiple projects for varying incentive amounts—now take just minutes with Ayda’s streamlined system. 

By offering participants the flexibility to choose their preferred payment method, including direct-to-bank transfers, Blue Yonder addressed a key pain point. Faster payments not only boosted participant satisfaction but also strengthened trust, resulting in higher retention rates and a more engaged participant pool.