An overview of Ayda TrustScore by Peter Mullarkey:

Insights Network Manager

"In the dynamic landscape of B2B research, where incentives have grown larger, fraud has emerged as an unprecedented challenge. Our 25-year history at B2B International bears witness to this seismic shift, as bad actors exploit the system, compromising data integrity and client trust.

While we diligently employ ResOps processes to weed out fraud internally, we recognise that self-reflection alone is insufficient. The solution lies in collaboration across the industry — a collective effort to fortify the research ecosystem against fraudulent practices. Ayda, with its innovative suite of solutions, stands at the forefront of this battle.”

Ayda's approach is revolutionary

“Ayda’s technology draws inspiration from the highly regulated banking and finance sector. By verifying bank accounts before disbursing incentives, Ayda ensures that only legitimate participants receive rewards. This precision not only safeguards our clients’ interests but also restores trust in the research process.

Ayda’s approach is revolutionary. It disrupts the status quo, challenging panel companies to recognise the gravity of the issue. As an industry, we stand on the precipice of transformation—a moment when we can collectively redefine research norms and eliminate vulnerabilities.”

The wider industry must rally behind Ayda's cause.

“We are not far from a revolution. The wider industry must rally behind Ayda’s cause. Greater pressure, awareness, and adoption of these technologies will propel us toward a future where fraudsters are thwarted, and robust, valid data becomes the norm.  

Ayda’s impact transcends mere software—it’s a beacon of hope for a more secure, trustworthy B2B research landscape. Let us unite, acknowledge the issue, and propel our industry toward a brighter, fraud-free future."